Scale Ara TopicMap gathers and analyzes content from a billion URLs in real time to build a multi-dimensional, highly expressive topic map of the open internet.
Real-time categorization Ara TopicMap uses deep learning-based natural language processing and machine learning to build an accurate picture of online content and context.
Post-cookie relevance Ara TopicMap uses highly expressive contextual signals–along with multiple other signals–to provide unique insight into user behavior, interest, and intent, independent of third-party cookies.
Multi-dimensional, highly expressive Ara TopicMap
Precisely reach your desired audience
Capture consumer intent accurately
High-dimensional Ara TopicMap provides highly expressive contextual signals
More nuanced classification than pre-defined taxonomies that are prone to miscategorization
Highly expressive contextual signals deeply integrated with our predictive models drive superior campaign outcomes
Build and reach custom audiences
Use a custom list of words or phrases to focus on specific interests and precisely reach your desired audiences
Compare and contrast different audience segments based on their content interests
See what other content your desired audience is interested in
How Ara TopicMap works
Uncover and understand new audiences
Precisely reach your desired audience
Choose from a list of over 150 predefined interest categories built from Ara TopicMap to precisely reach your desired audience.
Create unique consumer interest categories
Use a custom list of words or phrases to focus on consumer interest, passions, and intent and build and activate audiences tailored to your needs.
Get actionable audience insights in seconds
Eliminate the guesswork in campaign planning by getting interactive and intuitive insights about the topics of interest for your desired audiences.
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